{"id":637,"date":"2023-07-28T15:45:45","date_gmt":"2023-07-28T15:45:45","guid":{"rendered":"https:\/\/particip-action.com\/?p=637"},"modified":"2024-04-28T15:49:28","modified_gmt":"2024-04-28T15:49:28","slug":"sprachokonomie-und-ausdruck-der-subordination-konditionalsatze-in-der-rede-am-beispiel-des-werbeslogans-du-willst-es-du-kriegst-es-aus-dem-deutschen-magazin-der-spiegel-2014","status":"publish","type":"post","link":"https:\/\/particip-action.com\/?p=637","title":{"rendered":"SPRACH\u00d6KONOMIE UND AUSDRUCK DER SUBORDINATION (KONDITIONALS\u00c4TZE) IN DER REDE AM BEISPIEL DES WERBESLOGANS \u201eDU WILLST ES. DU KRIEGST ES\u201c AUS DEM DEUTSCHEN MAGAZIN DER SPIEGEL (2014)"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><strong><em>Abstract<\/em> <\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">This paper aims to show that the expression of subordination and the economy of speech are simultaneously possible in the speech. With the help of discourse analysis, as an analysis method, a slogan was analyzed linguistically. This study shows that the parataxis is the means of economy of speech \u00ab\u00a0per excellence\u00a0\u00bb to express implicitly the subordination.<\/p>\n<p><strong>Keywords: \u00a0\u00a0\u00a0 <\/strong>Economy \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 of \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Speech, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Advertising, \u00a0\u00a0 slogan, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Parataxis,Subordination.<\/p>\n<p><span style=\"text-decoration: underline;\"><em><strong>R\u00e9sum\u00e9 <\/strong><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong>L\u2019objectif de cet article est de montrer qu\u2019il est possible d\u2019exprimer la subordination et l\u2019\u00e9conomie linguistique de fa\u00e7on simultan\u00e9e dans un discours. Gr\u00e2ce \u00e0 l\u2019analyse du discours, comme m\u00e9thode d\u2019analyse, nous analysons un slogan du point de vue linguistique. L\u2019analyse r\u00e9v\u00e8le que, la parataxe est le moyen relatif \u00e0 l\u2019\u00e9conomie linguistique \u00ab par excellence \u00bb pour exprimer implicitement la subordination.<\/p>\n<p><strong>Mots-cl\u00e9s \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 : \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>\u00e9conomie \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 linguistique, \u00a0\u00a0 Publicit\u00e9, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 slogan, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 parataxe, Subordination.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abstract This paper aims to show that the expression of subordination and the economy of speech are simultaneously possible in the speech. With the help of discourse analysis, as an analysis method, a slogan was analyzed linguistically. This study shows that the parataxis is the means of economy of speech \u00ab\u00a0per excellence\u00a0\u00bb to express implicitly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-637","post","type-post","status-publish","format-standard","hentry","category-a-r"],"_links":{"self":[{"href":"https:\/\/particip-action.com\/index.php?rest_route=\/wp\/v2\/posts\/637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/particip-action.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/particip-action.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/particip-action.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/particip-action.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=637"}],"version-history":[{"count":1,"href":"https:\/\/particip-action.com\/index.php?rest_route=\/wp\/v2\/posts\/637\/revisions"}],"predecessor-version":[{"id":639,"href":"https:\/\/particip-action.com\/index.php?rest_route=\/wp\/v2\/posts\/637\/revisions\/639"}],"wp:attachment":[{"href":"https:\/\/particip-action.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/particip-action.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/particip-action.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}